CASA LA RUBIA [VEZA SUR]

Casa La Rubia (formerly Veza Sur) first brought us in to hand-paint their in-brewery beer signs—but what began with custom lettering and illustrations quickly evolved into a broader creative partnership. From street-side a-frames to limited-edition t-shirts and event graphics, we helped shape how the brand showed up in the real world: playful, bold, and deeply rooted in Latin culture. Highlights included merch for La Chancleta, a signature beer inspired by the legendary abuela sandal, and a Copa La Rubia tee designed in the spirit of vintage rock band merch—an ode to the energy of their annual fútbol viewing party. Whether painted, printed, or worn, every piece was crafted to capture the spirit of the brand and connect with its community in a way that felt both fun and intentional.