SURRENDER

Surrender, founded by a longtime yogi, set out to design a mat that truly supported the practice—comfortable enough for stillness, durable enough for flow, and easy to care for. When they approached us for a brand refresh, we set out to capture the product in its element. On location, we filmed a full yoga circle, gathered reflections from real users, and documented instructors moving through their practice in real time. From overhead drone shots to b-roll and interviews, we shaped a campaign that felt organic, elevated, and grounded in community. We then edited everything into a suite of aesthetic, digestible social assets—giving the brand a refreshed presence that matched the quality and intention behind the product.