SHERWOOD HOCKEY

Sherwood tapped us to bring Miami Ice to life - a limited-edition stick inspired by the NHL 2026 Winter Classic coming to Miami. They came to us with a simple challenge: take a legacy hockey brand and place it somewhere it technically doesn’t belong...and make it feel right.

A campaign built on contrast: ice and heat, speed and stillness - we kept the white suit, swapped the Testarossa for a hockey net, and traded the rink for the shoreline. Yes, we actually brought a hockey net to the beach.

We handled the project end-to-end, from creative direction through full production. The final deliverables included campaign photography for marketing and product sales, a hero campaign film, product-focused videos, behind-the-scenes content, and mixed-media assets. Each designed to work together as a cohesive launch system. Shot with Matthew Tkachuk, the work pushed beyond the expected and proved that when concept and execution are aligned, even the most unconventional ideas can feel effortless.