LATIN GRAMMYS

The Latin Recording Academy came to us to design the exclusive merch for the 25th Annual Latin GRAMMYs—and we saw an opportunity to go bigger. What started as three limited-edition pieces evolved into a full-blown creative campaign, with our designs making their way onto murals, billboards, and storefronts across Miami. Inspired by the city's Art Deco roots, vintage travel ephemera, and its unmistakable Latin spirit, we created visuals that felt timeless, vibrant, and deeply local. For us—Miami natives and lifelong lovers of Latin music—it wasn’t just a project, it was a love letter. For the client, it was proof that a strong concept, executed well, can turn merch into a movement.