DUTCH BOYS WAFELS

Dutch Boys Wafels came to us with a challenge: build a brand from scratch that felt both authentically Dutch and unmistakably Miami—and make it stand out in a crowded food scene. We delivered a full identity system that was playful, flexible, and built to scale, spanning everything from the logo and color palette to pitch decks, signage, and social content. We blended Dutch canal houses with Miami Art Deco, merged windmills with palm trees, and introduced Stroopie—a custom mascot designed to embody the brand’s energy and charm. The result? A vibrant, recognizable brand world that helped Dutch Boys make a bold entrance, connect with customers, and grow their presence across every touchpoint.